TY  - CHAP
AB  - Abstract Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.
VL  - 10
SN  - 978-1-78754-813-8, 978-1-78754-812-1/2042-1443
DO  - 10.1108/S2042-144320190000010011
UR  - https://doi.org/10.1108/S2042-144320190000010011
AU  - Rodrigues Ana Isabel
AU  - Ghasemi Vahid
AU  - Correia Antónia
AU  - Kozak Metin
PY  - 2019
Y1  - 2019/01/01
TI  - A Textual and Visual-based Exposition of Iran as a Destination
T2  - Experiencing Persian Heritage
T3  - Bridging Tourism Theory and Practice
PB  - Emerald Publishing Limited
SP  - 169
EP  - 187
Y2  - 2024/04/20
ER  -