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Savoring Persian Travel

Experiencing Persian Heritage

ISBN: 978-1-78754-813-8, eISBN: 978-1-78754-812-1

Publication date: 6 September 2019


Building on key ideas about the value of savoring in understanding the importance of vacation memories, a sample of Iranians were asked to write a long paragraph (one page) which described a particularly important, happy, and enjoyable vacation occasion. The answers were coded using five categories developed from savoring studies. By benchmarking the scores with data from well-matched samples from other countries (specifically a European sample from Austria, and Chinese and Japanese respondents), the Iranian tourists were shown to be especially appreciative of vacations being grateful, marveling, luxuriating, and having a strong sense of the status value of their time. For Iranians, vacations provide powerful, evocative highlights for their lives.




The researchers acknowledge the assistance of Mao-Ying Wu (China), and Takashi Oguchi (Japan) in providing data for the study, and Samira Zare (Australia) for commenting on a draft of the paper.


Pearce, P.L. and Mohammadi, Z. (2019), "Savoring Persian Travel", Experiencing Persian Heritage (Bridging Tourism Theory and Practice, Vol. 10), Emerald Publishing Limited, Leeds, pp. 83-101.



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