Savoring Persian Travel
ISBN: 978-1-78754-813-8, eISBN: 978-1-78754-812-1
Publication date: 6 September 2019
Abstract
Building on key ideas about the value of savoring in understanding the importance of vacation memories, a sample of Iranians were asked to write a long paragraph (one page) which described a particularly important, happy, and enjoyable vacation occasion. The answers were coded using five categories developed from savoring studies. By benchmarking the scores with data from well-matched samples from other countries (specifically a European sample from Austria, and Chinese and Japanese respondents), the Iranian tourists were shown to be especially appreciative of vacations being grateful, marveling, luxuriating, and having a strong sense of the status value of their time. For Iranians, vacations provide powerful, evocative highlights for their lives.
Keywords
Acknowledgements
Acknowledgments
The researchers acknowledge the assistance of Mao-Ying Wu (China), and Takashi Oguchi (Japan) in providing data for the study, and Samira Zare (Australia) for commenting on a draft of the paper.
Citation
Pearce, P.L. and Mohammadi, Z. (2019), "Savoring Persian Travel", Experiencing Persian Heritage (Bridging Tourism Theory and Practice, Vol. 10), Emerald Publishing Limited, Leeds, pp. 83-101. https://doi.org/10.1108/S2042-144320190000010006
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited