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Perceived Conference Quality

Shiva Hashemi
Azizan Marzuki
Shaian Kiumarsi

Quality Services and Experiences in Hospitality and Tourism

ISBN: 978-1-78756-384-1, eISBN: 978-1-78756-383-4

ISSN: 2042-1443

Publication date: 12 October 2018

Abstract

Rivalry among conference centers has greatly increased in the past few years. It is thus important to adequately comprehend the critical characteristics of conferences, including those associated with their facilities and services. This chapter explores the impacts of conference quality and perceived value on attendees’ behavior in Malaysia. A questionnaire was administered to international attendees of nine academic association conventions held in Malaysia in 2016. Partial least squares structural equation modeling was applied to the collected data using Smart-PLS software. Results capture the positive impacts of service quality and perceived value on behavioral intention. Delegate perspectives regarding the significance of some facilities and services are further appraised.

Keywords

  • Conference
  • Service quality
  • Perceived value
  • Behavioral intention
  • Tourism
  • Malaysia

Citation

Hashemi, S., Marzuki, A. and Kiumarsi, S. (2018), "Perceived Conference Quality", Quality Services and Experiences in Hospitality and Tourism (Bridging Tourism Theory and Practice, Vol. 9), Emerald Publishing Limited, pp. 165-180. https://doi.org/10.1108/S2042-144320180000009012

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

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