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Art, Architecture and Archaeology

Marilicia Longobardi (Goldentours, Italy)

Knowledge Transfer to and within Tourism

ISBN: 978-1-78714-406-4, eISBN: 978-1-78714-405-7

Publication date: 7 July 2017


Conserving, creating, and communicating effectively the complex image of a particular touristic area represents an important challenge that global market imposes on planners. Art and architecture can contribute to this challenge as they provide significant interactions and transactions among different sectors. Planning able to valorize patrimony and to read and to interpret cultural heritage is needed. New ways of collaboration need to be established among different fields of science, in order to develop, communicate, and experiment with a new language aimed at people from different backgrounds. The main theme in the “Archaeology and Synesthesy” project is to devise new method for the bringing to life of cultural heritage through participants’ senses.



Longobardi, M. (2017), "Art, Architecture and Archaeology", Knowledge Transfer to and within Tourism (Bridging Tourism Theory and Practice, Vol. 8), Emerald Publishing Limited, Leeds, pp. 257-270.



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