Cities by the sea have a strong identity which comes from the historic relationship between an urban community and the ocean and is important in attracting tourists. This chapter analyzes urban regeneration, waterfront redevelopment, touristic valorization, and marketing strategies used by seaside cities that, by sharing their maritime culture, have achieved integrated urban transformations. This is facilitated by developing a “collaborative commons” of producers and consumers for the touristic enhancement of the metropolitan area such as Naples.
This chapter has been developed by the “City and Architecture” group, coordinated by the first author (Research Director CNR IRISS). She has been conducting research for years on the seaside cities and the metropolitan coast of Naples. For the latter issue, it has been also set in motion a process of total involvement of scientists, specialists, stakeholders, and the entire urban community which live on the coastline. Within the unitary work of the research group, the following contributions can be individuated: “Introduction” and the “Conclusions,” have been carried out by Massimo Clemente; “Strategies for Tourism Development and Regeneration: Innovative Studies and Practices in Urban Coastal Area” by Daniele Cannatella; “Blue Regeneration: The Best Practice of New York City” by Casimiro Martucci; “A Collaborative Territorial Marketing Strategy for Tourist Development and Regeneration of the Coast of Naples Metropolitan Areas” by Eleonora Giovene di Girasole. English citations have been translated by the authors.
Clemente, M., di Girasole, E.G., Martucci, C. and Cannatella, D. (2017), "Collaborative Strategy for Tourism Development and Regeneration", Knowledge Transfer to and within Tourism (Bridging Tourism Theory and Practice, Vol. 8), Emerald Publishing Limited, Bingley, pp. 131-146. https://doi.org/10.1108/S2042-144320170000008009
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