In 2010, as a response to global mega trends, the Best Western International central office requested all of its offices worldwide to implement environmental programs. The Mexico, Central America, and Ecuador offices consulted with Universidad del Caribe about the best way to fulfill this request and as a result a collaborative project began. A few months later, a Best Environmental Practices Manual (according to the Best Western operational practices and international environmental standards) was developed, together with the Best Green (BG) award and the implementation and external evaluation process. The corporate office evaluated the award and selected it together with the eight recognized international ecolabels, including it as part of its operation. They also promoted and sold awarded hotels as green products. After more than three years of working with the program in the regopm, 49 hotels have obtained the award and 13 have revalidated this certification. Unfortunately, for many external reasons, the program was suspended in 2014. However, this experience offers many valuable lessons in the collaboration among sectors and helps close the gap between theory and praxis and to make more effective collaboration process to increase tourism competitiveness.
Jiménez, P.M. and Nogueras Deminieux, J.R. (2017), "“Best Green”", Knowledge Transfer to and within Tourism (Bridging Tourism Theory and Practice, Vol. 8), Emerald Publishing Limited, Bingley, pp. 37-58. https://doi.org/10.1108/S2042-144320170000008004
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