This chapter discusses innovation within the tourism small business sector and provides a case study of academic-industry research collaboration and knowledge transfer. Governments of many countries are interested in improving innovation in the tourism industry. Academics have important skills useful for developing innovative new products. However, collaboration between academic and industry partners is complex and difficult to effectively operationalize. A thriving and innovative new experience for Chinese tourists to Australia’s Gold Coast provides evidence of the characteristics of collaboration needed for successful academic-industry innovation.
This project, undertaken by researchers from Griffith University and The University of Queensland, was funded by the Australia Government T-QUAL grant, City of Gold Coast, and Gold Coast Tourism.
Gardiner, S. and Scott, N. (2017), "Experience Design", Knowledge Transfer to and within Tourism (Bridging Tourism Theory and Practice, Vol. 8), Emerald Publishing Limited, Bingley, pp. 13-25. https://doi.org/10.1108/S2042-144320170000008002
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