Thai Tourists on Tour

Abstract

This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and conducting tours for these tourists in Europe provide the basis for the points identified. The special appeal of themes linked to Thai life is emphasized. The development of a group travel itinerary is documented as a pragmatic exercise in matching the expectations and the spending power of the participants with the business goals of the tour provider. The wider pan-Asian implications of the work include the need for a high level of personal care and the necessity to explain and interpret often little understood historical facts.

Citation

Kanlayanasukho, V. and Pearce, P.L. (2016), "Thai Tourists on Tour", The World Meets Asian Tourists (Bridging Tourism Theory and Practice, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 111-125. https://doi.org/10.1108/S2042-144320160000007008