Bad Gögging

Abstract

Bad Gögging is a health spa resort in Bavaria with a long tradition of sulfur springs. Due to reforms in the health care system, the destination has experienced a structural crisis, particularly noticeable in the 1980s. The establishment of new resorts under the corporate model in the 1990s led to a change in the destination’s life cycle. The case study of Bad Gögging illustrates challenges for the governance of a destination where both the community model and corporate model coexist at a local level. This historical health spa town displays characteristics of both models and typical diverging control mechanisms and interests of a small-scale destination. The case study also shows how both organizational and management approaches affect destination governance and stakeholder relations.

Citation

(2015), "Bad Gögging", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 63-73. https://doi.org/10.1108/S2042-144320140000006065