Toggenburg
Contemporary Destination Governance: A Case Study Approach
ISBN: 978-1-78350-112-0, eISBN: 978-1-78350-113-7
Publication date: 7 April 2015
Abstract
The Upper Toggenburg is located close to major urban areas and is used mainly for overnight tourism. The destination has an urgent need for revitalization and faces dramatic challenges in renewing its products and markets. The newly created DMO, along with political and financial management by the cantonal government, raises issues related not only to the rejuvenation and the relaunch of the destination but also for the role of particular institutions. While the destination is clearly positioned in a declining phase, there are numerous efforts to overcome the critical situation; and some projects are promising. The life cycle concept and institutional analysis are useful approaches for the discussion of this case.
Keywords
Citation
(2015), "Toggenburg", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 15-23. https://doi.org/10.1108/S2042-144320140000006059
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited