Lenzerheide

Abstract

Lenzerheide is an Alpine destination located in Graubünden. It rapidly developed approximately 40 years ago with the rise of winter sports and the affluence of Swiss families, particularly in the German-speaking parts of the country. The destination today is characterized by a considerable number of second homes and faces the challenge of an eroding market base. The need to renew or even reinvent the destination poses a major challenge for the concerned local actors and organizations. On the one hand, they have to agree on a strategy that goes beyond simple promotion and additional sports activities and therefore requires a major infrastructure development program. On the other hand, the current constellation of actors, public institutions, and private organizations, with their differing and diverging interests, barely ensures a common understanding and the effective realization of major projects. Stakeholder theory is a useful approach used here to understand the challenges in Lenzerheide.

Citation

(2015), "Lenzerheide", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 5-13. https://doi.org/10.1108/S2042-144320140000006058