Tourism and Events Queensland

Abstract

Tourism is an important part of the Queensland economy, contributing 7.3% to the state’s GDP, and alongside agriculture, resources, and construction, is part of the state’s “four-pillar economy.” Tourism and Events Queensland is the state’s peak tourism organization, a quasi-governmental body with responsibility for destination marketing and management, and more recently, organizing major events including the 2018 Commonwealth Games. This case explores the roles, responsibilities, and governance challenges of Tourism and Events Queensland, providing insights to regional cooperation, destination marketing, and policy and planning.

Citation

(2015), "Tourism and Events Queensland", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 167-179. https://doi.org/10.1108/S2042-144320140000006034