Ötztal
Contemporary Destination Governance: A Case Study Approach
ISBN: 978-1-78350-112-0, eISBN: 978-1-78350-113-7
Publication date: 7 April 2015
Abstract
With more than 3.6 million overnights in 2012, Ötztal is the strongest destination in Tyrol, Austria. The destination encompasses very different geographic conditions suitable for different kinds of tourism offers. This results in a very strong winter season in the higher regions and a more seasonally balanced set of tourism offers in the lower regions. Until 2006 the destination was split into five parts, managed by five independent DMOs. After merging these DMOs, the destination management faced issues around how to integrate distinct stakeholder interests regarding tourism development. The case highlights how different actors are integrated into destination governance. One focus is on the destination network and relationships between different actors, while information exchange between different actor categories and influences on decisionmaking are also emphasized.
Keywords
Citation
(2015), "Ötztal", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 93-104. https://doi.org/10.1108/S2042-144320140000006024
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited