Stubaital
Contemporary Destination Governance: A Case Study Approach
ISBN: 978-1-78350-112-0, eISBN: 978-1-78350-113-7
Publication date: 7 April 2015
Abstract
Stubaital is among the top destinations in Austria, depending heavily on winter tourism. Families and individual tourists who seek hiking or skiing are the core target segments. After merging two DMOs that previously managed separate parts of the area, problems of cooperation and coordination between actors from different regions occurred. This was partly due to different interests rooted in different resource endowments. The main goal of the DMO has been to strengthen the summer season in order to reduce dependency on winter tourism. Destination governance therefore must foster cooperation and joint planning activities among the stakeholders. The Stubaital case illustrates stakeholders’ perceptions of power constellations and patterns of communication among stakeholders and their influences on destination development.
Keywords
Citation
(2015), "Stubaital", Contemporary Destination Governance: A Case Study Approach (Bridging Tourism Theory and Practice, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 81-92. https://doi.org/10.1108/S2042-144320140000006022
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited