TY - CHAP AB - Novel approaches to tourism have been encouraged as a development strategy for the developing world, from governments and international organizations in the fulfillment of the United Nations Millennium Development Goals. The UNWTO has been playing an important role in this regard with the launch of programs like UNWTO.Volunteers. The literature reveals, however, that the majority of development programs still follow neoliberal approaches, despite a growing interest in applying knowledge and learning postrationalist approaches. Through a case study undertaken in 2008 focusing on UNWTO.Volunteers and its application in Chiapas, this chapter discusses how knowledge and learning approaches are being applied by UNWTO, arguing that it makes an attempt to follow some of the premises claimed by postrationalist theories. VL - 4 SN - 978-1-78052-981-3, 978-1-78052-980-6/2042-1443 DO - 10.1108/S2042-1443(2012)0000004008 UR - https://doi.org/10.1108/S2042-1443(2012)0000004008 AU - Lima Susana AU - Eusébio Celeste AU - Rosário Partidário Maria AU - García Gómez Cecilia S. ED - Eduardo Fayos-solà PY - 2012 Y1 - 2012/01/01 TI - Knowledge and Development for Tourism T2 - Knowledge Management in Tourism: Policy and Governance Applications T3 - Bridging Tourism Theory and Practice PB - Emerald Group Publishing Limited SP - 95 EP - 113 Y2 - 2024/04/25 ER -