TY  - CHAP
AB  - Since 1995, award-winning New Zealand campervan and motorhome manufacturing, rentals, and sales company KEA Campers have “done the right thing” as much as possible. In 2007, the film An Inconvenient Truth made headlines, sustainability became the word on everyone's lips, and KEA together with their peers in the New Zealand tourism industry suddenly realized that the country might not be as clean and green as they had been led to believe. This case study covers the achievements and challenges faced by KEA in trying to minimize their impact on the natural environment.
VL  - 3
SN  - 978-0-85724-620-2, 978-0-85724-619-6/2042-1443
DO  - 10.1108/S2042-1443(2010)0000003011
UR  - https://doi.org/10.1108/S2042-1443(2010)0000003011
AU  - Briggs Lynn
ED  - Christian Schott
PY  - 2010
Y1  - 2010/01/01
TI  - Chapter 8 Case Study:
T2  - Tourism and the Implications of Climate Change: Issues and Actions
T3  - Bridging Tourism Theory and Practice
PB  - Emerald Group Publishing Limited
SP  - 143
EP  - 153
Y2  - 2024/04/25
ER  -