Chapter 6 Islam and tourism

Abstract

This chapter discusses aspects of the relationship between Islam and tourism in Brunei, Indonesia, Malaysia, and Singapore. Islam is shown to exercise considerable influence over social and political systems in the first three countries, in addition to affecting the tourism industry. It also gives rise to a series of particular demands from adherents, reflected in a movement termed Islamic tourism that encompasses product development and marketing efforts designed for and directed at Muslims. The activities of the four countries in the field are reviewed, revealing an appreciation of the volume and value of Muslim markets. However, there are challenges to overcome if the prospects for future growth are to be fully realized.

Citation

Henderson, J.C. (2010), "Chapter 6 Islam and tourism", Scott, N. and Jafari, J. (Ed.) Tourism in the Muslim World (Bridging Tourism Theory and Practice, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 75-89. https://doi.org/10.1108/S2042-1443(2010)0000002009