TY - CHAP AB - Purpose The objective of this chapter is to lay the foundation for the edited collection of contemporary research contributions contained in this book. Specifically, the chapter is concerned with defining and conceptualising rural entrepreneurship.Methodology The chapter seeks to explore why and how a rural enterprise can be defined, and determines whether rural entrepreneurship is a distinctive category of entrepreneurship theory and practice. Building on descriptive rural enterprise taxonomies proposed in previous studies, the chapter considers the drivers and barriers impacting on firm start-up, growth and decline in rural environments.Findings The authors argue that there is little difference between a rural and non-rural enterprise in terms of structure, that is how the business is organised or managed, or how the characteristics of the individual entrepreneur are exhibited. Thus, it would appear that there is no specific category for, nor definition of a rural entrepreneur beyond that of ‘an individual who manages a venture in a rural setting’.Research limitations The chapter is based mainly on a review of extant literatures.Originality/value The chapter concludes that it is the exogenous factors that differentiate rural from non-rural ventures, and it is these factors that will have a significant impact on start-up, growth and failure rates. VL - 4 SN - 978-1-78441-109-1, 978-1-78441-112-1/2040-7246 DO - 10.1108/S2040-724620140000004001 UR - https://doi.org/10.1108/S2040-724620140000004001 AU - Henry Colette AU - McElwee Gerard PY - 2014 Y1 - 2014/01/01 TI - Defining and Conceptualising Rural Enterprise T2 - Exploring Rural Enterprise: New Perspectives On Research, Policy & Practice T3 - Contemporary Issues in Entrepreneurship Research PB - Emerald Group Publishing Limited SP - 1 EP - 8 Y2 - 2024/05/08 ER -