TY - CHAP AB - Purpose – This paper examines the effects that voluntary environmental reporting has on specific environmental practices in micro businesses. In particular, praxis discontinuities between disclosure and behaviour are contrasted between disclosing and non-disclosing micro businesses, ceteris paribus, in a rural region of North West England.Approach – Six businesses were interviewed and findings were interpreted using a lens derived from the concept of moral proximity (the belief that small businesses are embedded in local communities and therefore are more morally accountable for their actions).Findings – Findings suggest that environmental reporting is primarily driven by coercive/regulatory forces, whereas environmental practice is driven more by economic/strategic forces. The degree of discontinuity between disclosure and behaviour can be correlated to moral proximity, and this is found to vary significantly by industry sector.Implications – The study concludes that an increased level of environmental reporting is no guarantee of improved environmental practice due to the dislocation between the drivers of the two elements of praxis.Value – The study provides empirical evidence of the impact of different external interventions that can help inform future policy development on small business environmental responsibility. VL - 2 SN - 978-1-78190-254-7, 978-1-78190-255-4/2040-7246 DO - 10.1108/S2040-7246(2012)0000002009 UR - https://doi.org/10.1108/S2040-7246(2012)0000002009 AU - Parry Simon N. ED - Sarah Underwood ED - Richard Blundel ED - Fergus Lyon ED - Anja Schaefer PY - 2012 Y1 - 2012/01/01 TI - Environmental Responsibility in Micro-Enterprises: Exploring the Relationship between Disclosure and Practice T2 - Social and Sustainable Enterprise: Changing the Nature of Business T3 - Contemporary Issues in Entrepreneurship Research PB - Emerald Group Publishing Limited SP - 97 EP - 117 Y2 - 2024/09/20 ER -