A Bibliometric Analysis on Luxury Marketing in India: 2010–2021
Resilient Businesses for Sustainability
ISBN: 978-1-83608-129-6, eISBN: 978-1-83608-128-9
Publication date: 2 October 2024
Abstract
The study aims to study the extent of research done in luxury marketing in an emerging economy like India by conducting a bibliometric analysis. A period of 21 years has been considered to present a comprehensive picture for results and analysis. Key findings indicate the gaps and scope of further research for academics in India and abroad. The findings indicate a dearth of research by scholars and academicians in luxury, counterfeit and masstige, especially when there is a surge of the upper middle class in India. More specifically, Indian-grown luxury brands also present a massive scope for future research.
Keywords
Citation
Agrawal, C. and Duggal, T. (2024), "A Bibliometric Analysis on Luxury Marketing in India: 2010–2021", Misra, R.K., Purankar, S.A., Goel, D., Kapoor, S. and Sharma, R.B. (Ed.) Resilient Businesses for Sustainability (Advanced Series in Management, Vol. 34B), Emerald Publishing Limited, Leeds, pp. 169-183. https://doi.org/10.1108/S1877-63612024000034B013
Publisher
:Emerald Publishing Limited
Copyright © 2024 Charul Agrawal and Taranjeet Duggal. Published under exclusive licence by Emerald Publishing Limited