A Study on the Impact of COVID-19 Towards E-commerce in India

Abstract

COVID-19 is one of people's glooming disasters that brought the entire world to a standstill. To reduce the effect, a countrywide lockout was announced. Stock and distribution chains were affected on a larger scale. Due to the pandemic, purchasing habits of people have changed. It is also evident that individuals are choosing to shop online. As per recent researches, consumer buying behaviour has transformed as a result of the contagion. Due to which, many businesses are revolutionizing to adjust to the new reality. This study was taken up to scrutinize the effect of Corona Virus Disease of 2019 on changes in customer buying behaviour towards E-commerce. This study has offered detailed information on new ways of buyer shopping. It suggests that during the COVID-19 pandemic, consumers have become more accepting of internet shopping, experts in webrooming and with time they are mastering the art of online shopping as well as tuned to online payment methods and are accepting to live with ease in an economy of cashless e-transactions.

Citation

K. A., D. (2024), "A Study on the Impact of COVID-19 Towards E-commerce in India", Misra, R.K., Purankar, S.A., Goel, D., Kapoor, S. and Sharma, R.B. (Ed.) Resilient Businesses for Sustainability (Advanced Series in Management, Vol. 34B), Emerald Publishing Limited, Leeds, pp. 153-168. https://doi.org/10.1108/S1877-63612024000034B012