Nollywood: Exploring the History and Indigenous Distribution Structure of the Igbos

Abstract

Over the years, the impact of Nollywood on the promotion and development of Nigerian culture has cut across geographical boundaries. In terms of film production quality, the industry has made significant progress, even though there remains great room for improvement. In recent times, output from the industry gained global recognition, with films such as Lion Heart, King of Boys and Chief Daddy, to mention a few, attaining great landmarks in the film world in 2019. A significant feature in the Nigerian film industry is the wealth of diversity which reflects the true Nigerian nation. The involvement of Igbo indigenes in the Nollywood industry has helped put the Nollywood ideology into the consciousness of Nigerians and the world. Therefore, this chapter examines the relevance of the Igbo traditional business model in sustaining the dominance of Igbos in the distribution network of films in the Nigerian film industry, also known as Nollywood.

Citation

Okpara, N. (2020), "Nollywood: Exploring the History and Indigenous Distribution Structure of the Igbos", Adeola, O. (Ed.) Indigenous African Enterprise (Advanced Series in Management, Vol. 26), Emerald Publishing Limited, Leeds, pp. 189-201. https://doi.org/10.1108/S1877-636120200000026013