TY  - CHAP
AB  - Purpose This chapter focuses on the role played by both companies and universities on the dissemination of services and courses related to Business Diplomacy (BD). Special attention is given to the partnerships between companies and universities and to how BD is taught by universities around the world.Design/methodology/approach With an exploratory analysis technique, we have surveyed the websites of 22 companies and 20 universities and institutions, belonging to various countries, engaged in activities related to BD (i.e. services supply, courses at different stages of the academic curricula, workshops, seminars, training etc.).Findings The objective of the analysis was twofold: first, to give a better understanding of the concept of BD and of the various meanings associated with it; the results indicate that in both cases the practiced concept of BD is converging to the canonical set of diplomatic functions; second, to offer useful insights to practitioners in the field of BD by looking at the type of BD courses covered by the academic curricula of various universities and BD services offered by market companies.Originality/value This chapter presents a comprehensive analysis of the BD issue, going beyond its treatment as a mere auxiliary activity. It also offers a detailed overview of diplomacy’s main functions and adjuvant activities, with the purpose of advancing organisational charts’ structures inside companies, and academic syllabi offerings by universities.
VL  - 18
SN  - 978-1-78743-081-5, 978-1-78743-082-2/1877-6361
DO  - 10.1108/S1877-636120170000018012
UR  - https://doi.org/10.1108/S1877-636120170000018012
AU  - Fráguas Nobre Guilherme
PY  - 2017
Y1  - 2017/01/01
TI  - What Companies and Universities Mean by Business Diplomacy
T2  - International Business Diplomacy
T3  - Advanced Series in Management
PB  - Emerald Publishing Limited
SP  - 59
EP  - 113
Y2  - 2024/09/21
ER  -