The Peruvian Amazon Company’s Death: The Jungle Devoured Them ^☆

Abstract

Purpose

The purpose of this chapter is to analyse the possible causes of the Peruvian Amazon Company’s death.

Methodology/approach

This study uses secondary sources to document the trajectory of the Peruvian Amazon Company, the rubber export boom, and the different market forces affecting the wild rubber industry. By examining different sources that document the case of the Peruvian Amazon Company and the wild rubber extraction in the Amazon, this text aims to analyse the possible causes of the Peruvian Amazon Company extinction.

Findings

After analysing the existing literature on the Peruvian Amazon Company and the wild rubber industry, it was possible to find evidence about the problems related with land ownership, labour and international prices, along with the internationally known scandals, as the principal causes of the company’s death.

Practical implications

The case of the Peruvian Amazon Company, explores how an unsustainable business model could eventually lead a once successful company to its death. The contribution of the following chapter is based on the description of the causes of the Peruvian Amazon Company’s death. Previous studies had analysed the internationalization strategies implemented by the company. Although, an evaluation of causes of the company’s real extinction had not been presented.

Citation

Velez-Ocampo, J., Herrera-Cano, C. and Gonzalez-Perez, M.A. (2016), "The Peruvian Amazon Company’s Death: The Jungle Devoured Them ^☆ ", Dead Firms: Causes and Effects of Cross-border Corporate Insolvency (Advanced Series in Management, Vol. 15), Emerald Group Publishing Limited, Leeds, pp. 35-46. https://doi.org/10.1108/S1877-636120160000015002