There seems to be a paucity of research on SNS in emerging economies. This chapter provides pioneer work in two emerging economies by identifying relevant statistics, developing a model, and listing current SNS. Thus this research helps fill the gap in the extant cross-cultural literature on SNS.
Rao, P. (2014), "Social Networking Sites (SNS): Talent Management in Emerging Markets — India and Mexico", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, pp. 259-276. https://doi.org/10.1108/S1877-6361(2013)0000011017Download as .RIS
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