The unique conceptual framework derived in this chapter is enriched with a discussion of the challenges resulting from the implementation of Lead-User integration along with social media in corporate innovation management. The chapter can help companies as well as researchers to implement a process for the integration of Lead-Users by using the potentials of social media applications.
Ernst, M., Brem, A. and Voigt, K. (2014), "Innovation Management, Lead-Users, and Social Media — Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, pp. 169-195. https://doi.org/10.1108/S1877-6361(2013)0000011013Download as .RIS
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