TY  - CHAP
AB  - Purpose This research examines how social media helps increase the dynamic capabilities of health organizations. Using the concepts of “technical fitness” and “evolutionary fitness,” the research focuses on changes in: (1) the number of “likes”; (2) the amount of discussions in these pages; and (3) enabling factors for (1) and (2) over time.Methodology Missouri Hospital Association (MHA) provides a sample of 164 hospitals. The Facebook pages of these hospitals are analyzed. Specifically, the number of “likes” and the amount of discussions are readily available for analysis. Data collection was conducted at two time points.Findings At time 1, 39% of the hospitals had an official Facebook page, increased to 47% at time 2. On average, there was a 22.2% increase in likes and a 4.0% increase in pages of discussions. Whether measured by staffs or patients’ capacity, size is a significant factor that contributes to the increase in likes and discussions. Yet, the location of a hospital — measured by urbanity — is statistically insignificant. Qualitative analyses suggest that certain patient groups particularly welcomed social media. Beside, pictures, videos, and “happy news” tended to increase usage of social media for hospital stakeholders.Implications Social media can help health organizations fulfill the social needs of their patients. This research applies several useful concepts. In further study, researchers may examine how hospitals optimize staffs’ and patients’ inputs. Besides, comparing how hospitals’ social media platforms operate differently in other states or countries may yield findings with practical implications.
VL  - 11
SN  - 978-1-78190-898-3, 978-1-78190-899-0/1069-0964
DO  - 10.1108/S1877-6361(2013)0000011011
UR  - https://doi.org/10.1108/S1877-6361(2013)0000011011
AU  - Leung Ricky C.
PY  - 2014
Y1  - 2014/01/01
TI  - Increasing Dynamic Capabilities of Health Organizations with Social Media
T2  - Social Media in Strategic Management
T3  - Advanced Series in Management
PB  - Emerald Group Publishing Limited
SP  - 129
EP  - 142
Y2  - 2024/04/19
ER  -