Increasing Dynamic Capabilities of Health Organizations with Social Media

Social Media in Strategic Management

ISBN: 978-1-78190-898-3, eISBN: 978-1-78190-899-0

ISSN: 1069-0964

Publication date: 26 August 2014



Social media can help health organizations fulfill the social needs of their patients. This research applies several useful concepts. In further study, researchers may examine how hospitals optimize staffs’ and patients’ inputs. Besides, comparing how hospitals’ social media platforms operate differently in other states or countries may yield findings with practical implications.




This research has benefitted from a number of researchers and students at various stages. I especially thank Kalyan Pasupathy, Amit Prasad, and Jing Li for suggestions on an earlier draft. The audience in the Medicine 2.0 conference at Harvard Medical School in September 2012 also provided useful comments. The Mizzou Advantage Office at the University of Missouri (MU) provided support for undergraduate research assistance in the initial stage of this research. The Health Management and Informatics department at MU has provided salaried time for this research.


Leung, R.C. (2014), "Increasing Dynamic Capabilities of Health Organizations with Social Media", Social Media in Strategic Management (Advanced Series in Management, Vol. 11), Emerald Group Publishing Limited, pp. 129-142.

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