Adopting a quantitative explorative research design, we employed a sample of 770 foreign market entries in the period 2005–2015 to investigate whether particular entry mode strategies such as joint venture or wholly owned subsidiary are differently chosen by small- and medium-sized enterprises (SMEs) and large firms. Various tests have been carried out revealing that SMEs show some different features compared to large firms when selecting their entry mode. SMEs react differently to economic downturns, and the diversification level is a crucial determinant for their entry choices while it is not for large firms. Moreover, we found for a set of other factors affecting the entry choice of large firms, not being significant for SMEs. Implications of these findings are discussed.
Sestu, M.C., Majocchi, A. and D’Angelo, A. (2018), "Entry Mode Strategies: Are SMEs Any Different?", Dominguez, N. and Mayrhofer, U. (Ed.) Key Success Factors of SME Internationalisation: A Cross-Country Perspective (International Business and Management, Vol. 34), Emerald Publishing Limited, Bingley, pp. 63-80. https://doi.org/10.1108/S1876-066X20180000034004
Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited