Internationalization of Retail in Poland and Croatia

Challenges for the Trade of Central and Southeast Europe

ISBN: 978-1-78190-832-7, eISBN: 978-1-78190-833-4

ISSN: 1876-066X

Publication date: 21 October 2013



The chapter explains the process of retail internationalization and the level of retail internationalization reached in Croatia and Poland. International retailers from different countries entered the Polish and Croatian markets driven by opportunities offered by these non-saturated markets. The process of internationalization, which is currently intensified, is analyzed in this chapter. Poland and Croatia are markets and countries with similar socioeconomic development. Therefore, this chapter contributes to a better understanding of retail internationalization and its effects on transitional, postcommunist economies.



Blazenka Knezevic and Marek Szarucki (2013). 'Internationalization of Retail in Poland and Croatia', Challenges for the Trade of Central and Southeast Europe (International Business and Management, Volume 29). Emerald Group Publishing Limited, pp. 1-18

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