Practical implications – For the typical scholar, videos should be produced for niche audiences to support other activities rather than as an end in themselves. For dissemination videos, in contrast, view counts can be used as a good indicator of failure or popularity, although translating popularity into impact is not straightforward.
Thelwall, M., Kousha, K., Weller, K. and Puschmann, C. (2012), "Chapter 9 Assessing the Impact of Online Academic Videos", Widén, G. and Holmberg, K. (Ed.) Social Information Research (Library and Information Science, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 195-213. https://doi.org/10.1108/S1876-0562(2012)0000005011Download as .RIS
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