TY - CHAP AB - Abstract This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury in its pristine and simplest form. The study focussed on silence in the setting of a church, which is a place typically intrinsically attached to silence. A qualitative semi-structured study was designed to explore how churches’ atmospheres contribute to the experience of silence, as well as what such moments of silence mean to the contemporary traveller. Silence in a church is very much defined by the place itself. For the traveller, silence is (1) a code of conduct, (2) an inner state, (3) a break, (4) an empowering experience and (5) a precious moment. The findings of this study can be used to promote moments of silence for weary travellers in the need of quiet. VL - 16 SN - 978-1-83867-070-2, 978-1-83867-071-9/1871-3173 DO - 10.1108/S1871-317320190000016026 UR - https://doi.org/10.1108/S1871-317320190000016026 AU - Kauppinen-Räisänen Hannele AU - Cristini Helene AU - Jauffret Marie-Nathalie ED - Michael Volgger ED - Dieter Pfister PY - 2019 Y1 - 2019/01/01 TI - Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches T2 - Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding T3 - Advances in Culture, Tourism and Hospitality Research PB - Emerald Publishing Limited SP - 291 EP - 302 Y2 - 2024/04/25 ER -