TY - CHAP AB - Abstract For actors in a tourism destination, the atmospheric turn initially means looking at themselves in a more holistic and differentiated way. Through the analysis of strategic visitor flows, it is possible to identify subspaces with high frequency, which thus become identification spaces of a destination. Together with other identification fields, they shape the destination brand understood as spatial and atmospheric entity. This enables a different view of a destination, its structure and generates new opportunities for destination management, which wll be discussed in the form of an outlook. A destination manager, for example, could in the future collaborate with governmental bodies responsible for spatial planning and with private builders on spatial design projects and introduce the perspective of the destination as a branded space. VL - 16 SN - 978-1-83867-070-2, 978-1-83867-071-9/1871-3173 DO - 10.1108/S1871-317320190000016019 UR - https://doi.org/10.1108/S1871-317320190000016019 AU - Laesser Christian AU - Pfister Dieter AU - Beritelli Pietro ED - Michael Volgger ED - Dieter Pfister PY - 2019 Y1 - 2019/01/01 TI - Atmospheric Turn and Digitisation as Chances for a Sustainable Destination Management T2 - Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding T3 - Advances in Culture, Tourism and Hospitality Research PB - Emerald Publishing Limited SP - 177 EP - 193 Y2 - 2024/09/19 ER -