TY - CHAP AB - Abstract This chapter bridges theories of product development in tourism destinations with the analytical concept of genius loci (‘the spirit of a place’) used in writings on architecture and design. Assuming that spatial and symbolic uniqueness are critical ingredients to create attractive tourism experiences, the chapter proposes a schematic process for atmospheric interventions. Atmospheric interventions are presented as a technique which, first, understands the essential role of atmospheric contexts for tourism experiences; second, conceives transformations of atmospheres in a manner that take their complex nature into account; and third, sees value in respecting and enhancing the traditioned character of places and their atmospheres. Overall, this chapter suggests preference for a humble and careful approach of atmospheric interventions over decontextualised attempts to redesign atmospheres from scratch. VL - 16 SN - 978-1-83867-070-2, 978-1-83867-071-9/1871-3173 DO - 10.1108/S1871-317320190000016016 UR - https://doi.org/10.1108/S1871-317320190000016016 AU - Volgger Michael ED - Michael Volgger ED - Dieter Pfister PY - 2019 Y1 - 2019/01/01 TI - Staging Genius Loci: Atmospheric Interventions in Tourism Destinations T2 - Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding T3 - Advances in Culture, Tourism and Hospitality Research PB - Emerald Publishing Limited SP - 139 EP - 151 Y2 - 2024/04/25 ER -