First, this chapter traces how the concept of atmosphere has evolved in the fields of theology, philosophy, geography, sociology, psychology and architecture. Then it analyses the question of how to describe atmospheres and how to deepen the perception of atmospheres through market research. Finally, the chapter discusses the possibilities and limits of naming and typologising atmospheres.
Pfister, D. (2019), "The Concept of Atmosphere from a Multidisciplinary Perspective", Volgger, M. and Pfister, D. (Ed.) Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Advances in Culture, Tourism and Hospitality Research, Vol. 16), Emerald Publishing Limited, pp. 31-43. https://doi.org/10.1108/S1871-317320190000016007Download as .RIS
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