Perceived Social–Environmental and Emotional Well-Being as a Benefit of Sustainable Tourism Products and Services

Abstract

This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.

Citation

Vinzenz, F., Wirth, W., Priskin, J., Ponnapureddy, S. and Ohnmacht, T. (2018), "Perceived Social–Environmental and Emotional Well-Being as a Benefit of Sustainable Tourism Products and Services", Ohnmacht, T., Priskin, J. and Stettler, J. (Ed.) Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (Advances in Culture, Tourism and Hospitality Research, Vol. 15), Emerald Publishing Limited, Leeds, pp. 49-65. https://doi.org/10.1108/S1871-317320180000015007