This research uses interpretive phenomenology to investigate the effect of visitor–destination interactions and image formation. It seeks to understand the processes that lead the visitor to make sense of his destination experience for her/himself and to others, and transmit that image through his story. A subjective personal introspective SPI and longitudinal observation have been used to collect data and acquire an insider perspective on the image of France as a place experienced by an Asian researcher who is living, experiencing, working, visiting, and traveling in France. The results of this research tend to move the understanding of destination image formation forward by taking a holistic approach that allows researching personal image perception and construction from genuine insider perspective as it is qualified by the individual within his own experiences. The main contribution of this research is to show how the image of a destination might evolve from a tourism destination to a mundane consumption place. This idea emphasizes the transformation of a tourist to a nontourist consumption place.
Batat, W. and Phou, S. (2017), "From Tourism Destination to Mundane Consumption of Place: An Asian Introspection of France", Consumer Behavior in Tourism and Hospitality Research (Advances in Culture, Tourism and Hospitality Research, Vol. 13), Emerald Publishing Limited, Bingley, pp. 27-37. https://doi.org/10.1108/S1871-317320170000013002
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