Diversification of Hotels in a Single-Asset Tourism City

Abstract

The importance of diversification and innovation in strengthening of global competitiveness has been emphasized in both tourism and local development literature. The aim of this chapter is to define the factors (company type, company size, intra-industry investments, collaboration with other companies, and associations) that influence the product- and service-diversification of hotels. This chapter addresses the diversification and innovation strategies of hotels, not only in the light of tourism literature, but also of local development literature, and it provides empirical evidence based on a company-level survey. The findings of the study show that company type, company size, sector-specific knowledge (intra-industry investments and experience of hotel workers), and collaboration with other companies and institutions matter for product- and service-diversification of hotels.

Citation

Erkuş-Öztürk, H. (2016), "Diversification of Hotels in a Single-Asset Tourism City", Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 173-185. https://doi.org/10.1108/S1871-317320160000012013