The cruise tourism industry has experienced a positive evolution, with an average annual growth rate in the worldwide number of cruise passengers of 7.84% between 1990 and 2013. This chapter presents an empirical analysis particular to Spanish cruise ports and their associated tourist hinterlands. With regard to cruise ports, an evolution analysis and port portfolio analysis technique using the growth-share matrix for the period 2000–2013 is applied in order to identify the competitive positions of a range of 18 ports in the Spanish Mediterranean coast. While for the tourist hinterland of each port is characterized the geographical area encompassed. The results obtained identify the different competitive positions of ports and the different types of hinterlands characterized.
Esteve-Pérez, J. and García-Sánchez, A. (2016), "Key Stakeholders in Cruise Traffic: An Application to Spanish Cruise Ports", Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 81-93. https://doi.org/10.1108/S1871-317320160000012007
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