TY  - CHAP
AB  - Abstract Following the hierarchical model of human behavior of Fulton, Manfredo, and Lipscomb (1996), this chapter develops and tests a model incorporating both general and behavior-specific components of motivation. The research aimed to investigate how general and behavior-specific attitudes work together in explaining air travelers’ carbon offsetting behavior. The study is an experimental study that applied confirmatory factor analysis using structural equation models to better understand the motivational factors that influence aviation carbon offsetting behavior. The sample includes 349 staff and students of the University of Queensland. Based on an established hierarchical model of human behavior, the new ecological paradigm (NEP) scale and the theory of planned behavior work together to explicate general and specific attitudes, respectively. The effect from NEP to offsetting intention was partially mediated by three intermediate motivations: awareness of climate impacts of air traveling, perceived effectiveness of carbon offsets in mitigating carbon emissions, and support for a carbon tax. In particular, general support for the carbon price policy showed a complementary relationship with voluntary action.
VL  - 9
SN  - 978-1-78441-172-5/1871-3173
DO  - 10.1108/S1871-317320140000009001
UR  - https://doi.org/10.1108/S1871-317320140000009001
AU  - Choi Andy S.
AU  - Ritchie Brent W.
PY  - 2014
Y1  - 2014/01/01
TI  - Air Travelers’ Carbon Offsetting Behavior: An Experimental Study
T2  - Tourists’ Behaviors and Evaluations
T3  - Advances in Culture, Tourism and Hospitality Research
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 7
Y2  - 2024/04/24
ER  -