Luxury Tourists: Celebrities’ Perspectives

Tourists’ Perceptions and Assessments

ISBN: 978-1-78350-618-7

ISSN: 1871-3173

Publication date: 4 August 2014


Luxury tourism is the behaviour of a minority of travellers. Our objective is to assess how Celebrities perceive and experience tourism luxuries. Furthermore, their inner concept of luxury tourism is analysed by comparison with their everyday perception of luxury, and, finally, to understand to what extent luxury relates to outrageous spending. We interviewed 36 Portuguese Celebrities and a group comprising ordinary individuals in order to account for heterogeneity control. A mixed approach of quantitative and qualitative methods was applied in the interpretation of the interviews. The findings reveal diverse perceptions of luxury tourism by the different groups.



Correia, A., Kozak, M. and Reis, H. (2014), "Luxury Tourists: Celebrities’ Perspectives", Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research, Vol. 8), Emerald Group Publishing Limited, pp. 43-51.

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