TY  - CHAP
AB  - Abstract Generation Y is a new sizable market that is fast changing as the landscape of the internet rapidly evolves. Until now, research has examined mainly the perceptions of different online buyers of accommodation in specific geographical areas, with little attention devoted to Generation Y. This study examines Generation Y travelers’ perceptions of hotel disintermediation in France. The results, based on a sample of 378 French travelers, show four underlying dimensions of perceptions. Findings also reveal that only gender and age significantly influence perceptions. The chapter closes with implications for increasing trust and attractiveness of the online accommodation offer to French Generation Y.
VL  - 8
SN  - 978-1-78350-618-7/1871-3173
DO  - 10.1108/S1871-317320140000008006
UR  - https://doi.org/10.1108/S1871-317320140000008006
AU  - Prayag Girish
AU  - Chiappa Giacomo Del
PY  - 2014
Y1  - 2014/01/01
TI  - Perceptions of Hotel Disintermediation: The French Generation Y Case
T2  - Tourists’ Perceptions and Assessments
T3  - Advances in Culture, Tourism and Hospitality Research
PB  - Emerald Group Publishing Limited
SP  - 121
EP  - 127
Y2  - 2024/04/19
ER  -