TY - CHAP AB - This study explores the meaning of Cinderella archetype through the use of visual narrative art (VNA) created from the chosen motion film. First, the present study describes basic concepts of several qualitative research methodologies including visual sociology, cognitive sculpting (CS), storytelling, and VNA. Mapping contexts that the movie describes deepens the understanding of the stories and enactments. Second, the paper briefly examines the Cinderella archetype in storytelling. Finally, the paper illustrates VNA via CS of a subject movie for improving interpretations and sense-making of the story. VL - 7 SN - 978-1-78190-211-0, 978-1-78190-210-3/1871-3173 DO - 10.1108/S1871-3173(2013)0000007008 UR - https://doi.org/10.1108/S1871-3173(2013)0000007008 AU - Lee Seulgi AU - Ko Eunju ED - Eunju Ko ED - Arch G. Woodside PY - 2013 Y1 - 2013/01/01 TI - Cinderella Storytelling in 21st Century: Interpreting Popular Culture in the Movies via Visual Narrative Arts T2 - Luxury Fashion and Culture T3 - Advances in Culture, Tourism and Hospitality Research PB - Emerald Group Publishing Limited SP - 91 EP - 99 Y2 - 2024/04/26 ER -