Single Case Study Research: The Development of www.purenz.com

Abstract

This chapter shares with readers the author's reflections on the process of deciding upon and carrying out research using a single case study. The purpose of the research was to understand the nature and dynamics of co-operation in destination marketing and to contribute to the development of a relevant theoretical framework for the study of co-operation in destination marketing. Fig. 1 summarises the process used to carry out this study; each stage of this process is further elaborated upon in the chapter. The chapter concludes with the author's reflections on what has been learned from this project about the joys and perils of case study research.

Citation

Seth Bhat, S. (2012), "Single Case Study Research: The Development of www.purenz.com", Hyde, K.F., Ryan, C. and Woodside, A.G. (Ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 177-194. https://doi.org/10.1108/S1871-3173(2012)0000006011