Analysis of Texts – Introduction

Abstract

The Field Guide opens with a series of chapters addressing somewhat disparate issues – touristification of the countryside, emotions experienced in a secular pilgrimage, assessment of museum performance, tourists’ packing for travel and the role of the hospitality receptionist. Yet, what these chapters hold in common is their broad approach to case study research. Each chapter presents findings based on the analysis of texts. Here we use the term texts in its broadest sense, to mean the written word, spoken word or visual image intended to express meaning. Thus, amongst these chapters we see research findings generated from the analysis of words and images in tourism promotional materials; analysis of the diaries of tourists; computer software analysis of concepts generated from focus group discussions amongst museum stakeholders; verbal protocol analysis and videotape analysis of a tourist packing for travel; analysis of story, poetry and metaphor used by hospitality reception staff to express their lived experiences of their jobs. Each of the chapters concludes with comment on lessons learned about the processes of data gathering and analysis.

Citation

Hyde, K.F. (2012), "Analysis of Texts – Introduction", Hyde, K.F., Ryan, C. and Woodside, A.G. (Ed.) Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 13-16. https://doi.org/10.1108/S1871-3173(2012)0000006004