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Blog Analyses of International Visitors' Interpretations of Sights and Own Experiences in Visiting three South American Cities

Tourism Sensemaking: Strategies to Give Meaning to Experience

ISBN: 978-0-85724-853-4, eISBN: 978-0-85724-854-1

ISSN: 1871-3173

Publication date: 10 November 2011

Abstract

Using netnography, this report analyzes travel blogs to show the take-away impressions of first-time visitors to three South American cities: Rio de Janeiro, Brazil, Buenos Aires, Argentina, and Santiago, Chile. Visitors recount their travel experiences according to the kernel myths of the respective city (Holt, 2003). The report includes concept maps using Heider's (1958) balance theory for each positive and negative blog to decode the visitor's relationship to a particular iconic myth. Furthermore, the study describes the role of storytelling (McKee, 2003) in marketing for destination brand experiences.

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Citation

Colt, L. (2011), "Blog Analyses of International Visitors' Interpretations of Sights and Own Experiences in Visiting three South American Cities", Woodside, A.G. (Ed.) Tourism Sensemaking: Strategies to Give Meaning to Experience (Advances in Culture, Tourism and Hospitality Research, Vol. 5), Emerald Group Publishing Limited, Bingley, pp. 1-37. https://doi.org/10.1108/S1871-3173(2011)0000005004

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited