TY  - CHAP
AB  - Measuring and evaluating the effectiveness of a website can be very difficult and subjective. These sites can be evaluated in different ways, depending on which factor is considered as the most important one in promoting a website. Theory suggests some key factors when evaluating the effectiveness of a Web site, such as the quantity of information provided, the design of the Web site, or the reciprocity created with the customer. This chapter focuses on these factors to evaluate effectiveness. However, to complete this evaluation, it is highly recommended using other traditional tools like survey methodology. Both online and email surveys are necessary to get a more detailed conclusion when investigating effectiveness of a tourism promotional Web site. Evaluation of Web site effectiveness is necessary because of the significant costs for setup, advertising, and maintenance.
VL  - 4
SN  - 978-1-84950-901-5, 978-1-84950-900-8/1871-3173
DO  - 10.1108/S1871-3173(2010)0000004009
UR  - https://doi.org/10.1108/S1871-3173(2010)0000004009
AU  - Canals Patricia
ED  - Arch G. Woodside
PY  - 2010
Y1  - 2010/01/01
TI  - Performance auditing of tourism websites: France, Spain, and Portugal
T2  - Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
T3  - Advances in Culture, Tourism and Hospitality Research
PB  - Emerald Group Publishing Limited
SP  - 59
EP  - 68
Y2  - 2024/04/25
ER  -