TY - CHAP AB - Abstract In this chapter, we propose and empirically test a theoretical model on the relationships among gender-role orientation, anticipated emotions and entrepreneurs’ subjective entrepreneurial success (SES). Results using Bayesian path analysis in a sample of Greek entrepreneurs indicated that the effect of femininity on SES was stronger than that of masculinity. Positive anticipated affect mediated the effects of masculinity and femininity on subjective entrepreneurial success. We interpreted this as evidence in support of the idea that the social construction of sex and future emotional thinking are influential factors within the entrepreneurial ecosystem that have previously been researched separately. VL - 13 SN - 978-1-78714-438-5, 978-1-78714-437-8/1746-9791 DO - 10.1108/S1746-979120170000013009 UR - https://doi.org/10.1108/S1746-979120170000013009 AU - Zampetakis Leonidas A. AU - Bakatsaki Maria AU - Kafetsios Konstantinos AU - Moustakis Vassilis S. PY - 2017 Y1 - 2017/01/01 TI - Examining the Relationship among Gender Role Orientation, Future-Oriented Emotions and Subjective Entrepreneurial Success T2 - Emotions and Identity T3 - Research on Emotion in Organizations PB - Emerald Publishing Limited SP - 157 EP - 173 Y2 - 2024/04/25 ER -