In this chapter, we propose and empirically test a theoretical model on the relationships among gender-role orientation, anticipated emotions and entrepreneurs’ subjective entrepreneurial success (SES). Results using Bayesian path analysis in a sample of Greek entrepreneurs indicated that the effect of femininity on SES was stronger than that of masculinity. Positive anticipated affect mediated the effects of masculinity and femininity on subjective entrepreneurial success. We interpreted this as evidence in support of the idea that the social construction of sex and future emotional thinking are influential factors within the entrepreneurial ecosystem that have previously been researched separately.
Research reported herein was fully supported via a Grant financed by the European Economic Area (EEA) Financial Mechanism and the Greek Secretariat for Research and Technology (GSRT) (“FOREMOST” project: 3864). Views, opinions, and results reported herein are the sole responsibility of the authors and do not correspond to official EEA or GSRT position.
Zampetakis, L.A., Bakatsaki, M., Kafetsios, K. and Moustakis, V.S. (2017), "Examining the Relationship among Gender Role Orientation, Future-Oriented Emotions and Subjective Entrepreneurial Success", Emotions and Identity (Research on Emotion in Organizations, Vol. 13), Emerald Publishing Limited, Bingley, pp. 157-173. https://doi.org/10.1108/S1746-979120170000013009
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